Today, we are going to explore the concept of Pay Per Call affiliate marketing, including what it is, the best verticals to promote, how calls qualify for commissions, and how you can start a Pay Per Call affiliate marketing business. Let’s get started!
What is Pay Per Call Affiliate Marketing?
Pay Per Call is a type of business model where advertisers pay you to generate qualified calls. Unlike platforms like ClickBank, where you promote a link to generate sales, in pay-per-call marketing, you promote a phone number provided by the advertiser. When potential customers call that number and meet specific criteria, you earn a commission.
This type of affiliate marketing focuses on generating high-quality leads through calls rather than clicks or website visits. The key is to ensure these calls meet the advertiser’s qualification criteria.
How Does a Call Qualify for Commission?
Advertisers set specific criteria to determine whether a call is qualified. Typically, these include:
- Call Duration: The caller must stay on the line for a minimum duration, such as 90 seconds.
- Other Criteria: Advertisers may add additional requirements, such as specific caller demographics, intent, or location.
If a call meets these criteria, it qualifies, and you earn your commission.
What Are the Best Verticals for Pay Per Call?
In Pay Per Call, verticals refer to categories or niches of calls. Popular verticals include:
- Healthcare
- Insurance
- Home Services
- Travel
- Legal Services
- Financial Services
The best vertical for you depends on your ability to generate high-quality calls within that niche. While some verticals may perform better than others, success ultimately depends on your strategy and execution.
What Happens When Someone Calls a Pay Per Call Number?
As a publisher, you don’t need to answer any calls. Your job is to promote the phone number and generate calls. The advertiser or their call center handles the rest.
For customers, calling a Pay Per Call program is similar to calling a business directly. Depending on the advertiser’s system, calls may be routed to the appropriate department or handled through interactive voice response (IVR) systems.
How to Start a Pay Per Call Affiliate Marketing Business
Here are the steps to get started:
- Learn the Basics: Understand what Pay Per Call marketing is and how it works.
- Choose a Vertical: Pick a niche or vertical that aligns with your expertise or interest.
- Sign Up for Pay Per Call Programs: Start with platforms like MarketCall or Astoria Company. These programs are beginner-friendly and offer great opportunities to learn and earn.
- Promote the Phone Numbers: Use various marketing channels, such as Google Ads, Facebook Ads, or organic SEO, to drive traffic to the phone numbers.
- Monitor and Optimize: Track your campaigns, optimize for better performance, and scale your efforts over time.
Recommended Pay Per Call Programs
For beginners, platforms like MarketCall are great options to start. As you gain experience, you can explore other programs to expand your business.
Pay Per Call affiliate marketing is a lucrative and growing industry. By understanding the basics, selecting the right verticals, and leveraging effective marketing strategies, you can build a successful business in this field. Start small, focus on generating qualified calls, and grow your earnings over time.
