Regulatory laws like the TCPA and GDPR require businesses to record consent. Trusted Form and Jornaya are top tools for lead generation. Each has unique features to capture, document, and verify consent. This article discusses their functions, uses, and benefits. It will help you pick the best fit for your business.
Trusted Form vs Jornaya
Let’s compare the key features of Trusted Form and Jornaya side by side.
Real-time Certification
Both Trusted Form and Jornaya provide instant certification of user consent. As soon as a user submits a form, these tools immediately capture and record the consent details.
- Trusted Form: Issue certificates immediately. Capture the time, date, and URL of the form submission.
- Jornaya: It assigns a “LeadiD” to each user interaction. It records consent details in real time.
Visual Playback
Trusted Form offers a key benefit: its visual playback feature. This allows businesses to replay a user’s interaction with the form. It’s crucial for visually proving consent.
- Trusted Form: It shows, in detail, how and when the user used the form.
- Jornaya: It has no visual playback. But, it provides detailed behavioral data.
Behavioral Insights
Jornaya provides deep insights into user behavior and intent. This helps businesses enhance their marketing and improve lead quality.
- Trusted Form: It focuses on form interactions. It lacks a deep behavioral analysis.
- Jornaya: It captures detailed data on user behavior. It shows how users engage with forms and where to improve.
TCPA and Regulatory Compliance
Both Trusted Form and Jornaya help businesses comply with the TCPA and other regulations. They provide verifiable proof of consumer consent.
- Trusted Form: It provides certificates that prove consent. They help businesses comply with TCPA regulations.
- Jornaya: It offers “LeadiD” tracking and consent records. They ensure compliance with TCPA, GDPR, and other data protection laws.
Data Security
Data security is a critical aspect of both tools. They ensure that all data is stored securely and is easy to access for audits and compliance checks.
- Trusted Form: Ensures high data security, with all consent records stored securely and accessible for audits.
- Jornaya: It ensures high data security. All consent records are stored securely and are accessible for audits.
Lead Intelligence and Analytics
Jornaya provides intelligence and analytics on leads. It also offers insights into lead generation.
- Trusted Form: It does not focus on lead intelligence and analytics. Its main function is to verify consent.
- Jornaya: It has strong analytics and reporting tools. They show user engagement, conversion rates, and lead quality.
Integration Capabilities
Jornaya has strong integration capabilities. It is a versatile tool for businesses. They can use it to add consent tracking and lead intelligence to their systems.
- Trusted Form: Provides basic integration with CRM and marketing automation platforms.
- Jornaya: It works with many CRM and marketing systems. This boosts its versatility and usability.
Cost
Cost is an important consideration for businesses when choosing between these tools. TrustedForm is usually cheaper than Jornaya and offers fewer features.
- Trusted Form: It is usually cheaper. It has only essential, but limited, features.
- Jornaya: It’s usually more expensive. It has advanced analytics and many features.
Trusted Form vs Jornaya Comparative Table
Here’s a table that details the key features of Trusted Form vs. Jornaya. It summarizes their differences:
| Feature | TrustedForm | Jornaya |
|---|---|---|
| Real-time Certification | Yes | Yes |
| Visual Playback | Yes | No |
| Behavior Insights | Limited to form interaction | Comprehensive (user behavior analysis) |
| TCPA Compliance | Yes | Yes |
| Data Security | High | High |
| Lead Intelligence | No | Yes |
| Integration | Basic integration with CRM/marketing tools | Extensive integration capabilities |
| Cost | Generally lower | Generally higher |
| Primary Use Case | Verifying consent | Verifying consent and improving lead quality |
Detailed Analysis of Use Cases
Use Case for Trusted Form
Scenario: A company running an online marketing campaign.
- Goal: To collect leads via a web form. Each lead must consent to contact.
- Process:
- Users visit the company’s website and fill out a contact form.
- Trusted Form captures the details of each form submission in real time.
- A certificate is generated for each lead. It captures the time, date, IP address, and URL of the submission.
- If a user later claims they did not consent to contact, the company can present the Trusted Form certificate as proof. It includes a playback of the user’s interaction with the form.
- Outcome: The company can prove it got consent. This reduces legal risks and ensures compliance with the TCPA and other rules.
For more information, visit our detailed TrustedForm Lead Certification Tool article.
Use Case for Jornaya
Scenario: A financial services company optimizing its loan application process.
- Goal: To boost the completion rate of loan applications. Also, to ensure all applicants consented to be contacted.
- Process:
- Users visit the company’s website and start a loan application.
- Jornaya tracks detailed data on each user’s behavior in the app process, including where they drop off.
- The company analyzes this data to find and fix bottlenecks in the form. They make improvements to boost completion rates.
- Jornaya tracks and verifies user consent at each stage. It assigns a unique “LeadiD” to each interaction.
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If an applicant claims they did not consent to be contacted, the company can use the LeadiD record to prove consent.
- Outcome:The company improves its loan application process. It boosts completion rates and ensures compliance by checking consent.
Select either Trusted Form or Jornaya based on your business needs. Here’s a quick summary to help you decide:
- Choose Trusted Form if:
- Your main goal is to ensure compliance with the TCPA and other consent rules.
- You need a simple, cheap solution. It must certify and prove consent in real-time.
- You need basic integration with your CRM or marketing tools.
- Choose Jornaya if:
- You need insights into user behavior. You want to use this data to optimize your marketing and improve lead quality.
- You need to integrate with various CRM and marketing platforms.
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You will invest in a better solution. It should have advanced analytics and lead intelligence features.
Both TrustedForm and Jornaya offer valuable services. They help businesses capture and verify consumer consent. This helps them meet regulations and boost lead generation. Know each tool’s strengths and weaknesses. Then, choose one that fits your business goals and compliance needs.
